B2B Publisher database

How B2B Publisher can build data infrastructure to drive demand growth?

Today’s marketing is data-driven. Since the marketing went digital B2B Publisher could able to measure the real impact on revenue. From acquiring a lead to converting it into a customer – all the marketer needs accurate data. Publisher capture data from leads for every stage of the funnel – and with every shift of buying …

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Marketing Automation Blog

Enabling Marketing Automation to increase ROI .

How about sales without CRM? Exactly marketing without Marketing Automation. If you are a marketer, you are likely to be familiar with Marketing Automation. According to Marketo, “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Although …

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Data driven B2B marketing

How data-driven marketing helps to increase the conversion rate?

Marketers love data. These days the ‘data’ topic is a hot favourite for everyone. Be it a webinar or events or a zoom meeting – there always would be a significant number of brains who won’t stop talking about data. Marketers love data because they know data is something that helps them to achieve their …

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APSS Media_B2B Demand Growth

How to achieve demand Growth by Building a relationship?

People buy from the brand because they trust it. This fact cannot be different for B2B brand as well. Our relationship with a brand is crucial in our purchase decision process. Every buyer goes from the awareness, engagement, consideration, intent, and conversion stage. This does not happen overnight; we have to build a relationship with …

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