B2B Global Brand Building Tips in the Digital World. Branding is important to communicate, to build relationships and to be accepted by its audience and consumers. The habit of consumers to interact with brands is normal and a recent study proved that consumers see the brand as trustworthy if they could see them, and communicate …
B2B Global Brand Building Tips in the Digital World. Read More »
As Peter Drucker once said: Business has two functions – Innovation and marketing. We see innovation as a value creation part whereas marketing as a work of capturing the value. Creating value is tough, capturing the value is tougher. Here at APSS Media, we see value capturing as a result of a process called relationship …
4 Types of Content that helps the audience to engage with your B2B Brand. Read More »
Social Media can convert. Okay. That might sound a fantasy as a B2B Brand but it is possible to fetch leads to sales pipeline through the consistent use of Social Media. 80% of Marketers use social media as a brand awareness tool and measure the success of a Social Media marketing with vanity metrics such …
Six-Steps to Build your B2B Brand on Social Media. Read More »
