Technology

B2B Marketing has been improvised with tools and technology like AI, Automation, Big data, Cloud and Edge computing.

APSS Media Digital

Why 2020 is a Digital Transformation year for your business?

What is digital transformation? There are enough keywords as Digital Transformation on the internet right now. The current happening has shaken the way human work and shifted business operations to digital. Business transformation is focused on enhancing consumer experience and empowering people at workplaces. It’s a change that requires business organizations to change the working …

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3Cs of Digital Transformation in B2B Marketing: Culture, Customer Success and Consumer Experience.

Digital transformation at a glance:   There is a well-circulated cartoon in the business world: Context: A boss who is telling co-workers that, ‘we don’t have to worry about Digital Transformation ‘hype’. It is years away!!’ completely unaware of the challenges COVID-19 is about to bring in operations. Look at the faces of employees seating …

3Cs of Digital Transformation in B2B Marketing: Culture, Customer Success and Consumer Experience. Read More »

Marketing Automation Blog

Enabling Marketing Automation to increase ROI .

How about sales without CRM? Exactly marketing without Marketing Automation. If you are a marketer, you are likely to be familiar with Marketing Automation. According to Marketo, “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Although …

Enabling Marketing Automation to increase ROI . Read More »

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