Media Planning

Media planning is becoming the work of Demand integrations. What technology and data have brought for Media planning? Learn here.

B2B Persona

The Importance of ‘persona’ in relationship building and branding.

All successful campaign has accurate buyer persona. If you are missing your revenue goal – there are high chances that you don’t have the right buyer persona. A B2B Buyer persona is must have to go to task for successful marketers. The reason is – ‘the time and resources invested on persona research paid off …

The Importance of ‘persona’ in relationship building and branding. Read More »

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