People listen to the podcast, the audience lives the podcasts. ‘Market where people live.’ This is the simplest marketing strategy one can learn and podcasts are one of the content ways. The podcast in a downloadable audio file often streamed. Since the enablement of high-speed internets such as 3G and 4G, we could see the …
B2B Global Brand Building Tips in the Digital World. Branding is important to communicate, to build relationships and to be accepted by its audience and consumers. The habit of consumers to interact with brands is normal and a recent study proved that consumers see the brand as trustworthy if they could see them, and communicate …
B2B Global Brand Building Tips in the Digital World. Read More »
As Peter Drucker once said: Business has two functions – Innovation and marketing. We see innovation as a value creation part whereas marketing as a work of capturing the value. Creating value is tough, capturing the value is tougher. Here at APSS Media, we see value capturing as a result of a process called relationship …
4 Types of Content that helps the audience to engage with your B2B Brand. Read More »
Social Media can convert. Okay. That might sound a fantasy as a B2B Brand but it is possible to fetch leads to sales pipeline through the consistent use of Social Media. 80% of Marketers use social media as a brand awareness tool and measure the success of a Social Media marketing with vanity metrics such …
Six-Steps to Build your B2B Brand on Social Media. Read More »
All successful campaign has accurate buyer persona. If you are missing your revenue goal – there are high chances that you don’t have the right buyer persona. A B2B Buyer persona is must have to go to task for successful marketers. The reason is – ‘the time and resources invested on persona research paid off …
The Importance of ‘persona’ in relationship building and branding. Read More »
How about sales without CRM? Exactly marketing without Marketing Automation. If you are a marketer, you are likely to be familiar with Marketing Automation. According to Marketo, “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Although …
This blog post is all about our learning and the ways we got to achieve a higher email open rate. Let’s read. “Behind every successful email campaign, there is a higher email open rate.” We as a marketer keep asking these following questions before we get started with a new email marketing campaign, it doesn’t …
People buy from the brand because they trust it. This fact cannot be different for B2B brand as well. Our relationship with a brand is crucial in our purchase decision process. Every buyer goes from the awareness, engagement, consideration, intent, and conversion stage. This does not happen overnight; we have to build a relationship with …
How to achieve demand Growth by Building a relationship? Read More »
