B2B Marketing

B2B Marketing is modernising with digital enablement. With us stay updated with B2B Marketing trends.

APSS Media 4 Types of Content cover

4 Types of Content that helps the audience to engage with your B2B Brand.

As Peter Drucker once said: Business has two functions – Innovation and marketing. We see innovation as a value creation part whereas marketing as a work of capturing the value. Creating value is tough, capturing the value is tougher. Here at APSS Media, we see value capturing as a result of a process called relationship …

4 Types of Content that helps the audience to engage with your B2B Brand. Read More »

B2B Persona

The Importance of ‘persona’ in relationship building and branding.

All successful campaign has accurate buyer persona. If you are missing your revenue goal – there are high chances that you don’t have the right buyer persona. A B2B Buyer persona is must have to go to task for successful marketers. The reason is – ‘the time and resources invested on persona research paid off …

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Marketing Automation Blog

Enabling Marketing Automation to increase ROI .

How about sales without CRM? Exactly marketing without Marketing Automation. If you are a marketer, you are likely to be familiar with Marketing Automation. According to Marketo, “Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.” Although …

Enabling Marketing Automation to increase ROI . Read More »

APSS Media_B2B Demand Growth

How to achieve demand Growth by Building a relationship?

People buy from the brand because they trust it. This fact cannot be different for B2B brand as well. Our relationship with a brand is crucial in our purchase decision process. Every buyer goes from the awareness, engagement, consideration, intent, and conversion stage. This does not happen overnight; we have to build a relationship with …

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