APSS Media

How multi-layer quality assurance helps marketers to generate high-quality leads?

How multi-layer quality assurance helps marketers to generate high-quality leads? On a high level, Content Marketing is done in three stages. The first one is – ‘reach’. The second one is – ‘Engagement’ and the last one is – ‘Conversion’. The quality of reach drives the next stages of the funnel. In other words – …

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APSS Media Digital

Why 2020 is a Digital Transformation year for your business?

What is digital transformation? There are enough keywords as Digital Transformation on the internet right now. The current happening has shaken the way human work and shifted business operations to digital. Business transformation is focused on enhancing consumer experience and empowering people at workplaces. It’s a change that requires business organizations to change the working …

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APSS Media 4 Types of Content cover

4 Types of Content that helps the audience to engage with your B2B Brand.

As Peter Drucker once said: Business has two functions – Innovation and marketing. We see innovation as a value creation part whereas marketing as a work of capturing the value. Creating value is tough, capturing the value is tougher. Here at APSS Media, we see value capturing as a result of a process called relationship …

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3Cs of Digital Transformation in B2B Marketing: Culture, Customer Success and Consumer Experience.

Digital transformation at a glance:   There is a well-circulated cartoon in the business world: Context: A boss who is telling co-workers that, ‘we don’t have to worry about Digital Transformation ‘hype’. It is years away!!’ completely unaware of the challenges COVID-19 is about to bring in operations. Look at the faces of employees seating …

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B2B Persona

The Importance of ‘persona’ in relationship building and branding.

All successful campaign has accurate buyer persona. If you are missing your revenue goal – there are high chances that you don’t have the right buyer persona. A B2B Buyer persona is must have to go to task for successful marketers. The reason is – ‘the time and resources invested on persona research paid off …

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